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612 league is the first Indian clothing brand focusing on pre-teen children. The brand, launched through a pilot design studio facility in year 2009, has within a short period of 6 years, been able to penetrate the entire Indian market, being available at over 450 POS across 150 cities of India.
The brand offers a complete range of trendy, high quality, affordable and comfortable apparel for boys and girls, in knits and woven, for both summer and winter season. At the core of 612 League is the belief that a ‘tween’ i.e. a child who is not yet a teenager, is aware of many adult issues and aspires to a teenager lifestyle. It promotes and encourages an active lifestyle by offering products with suitable fabrics, and strictly adhering to quality where every button, zip and other accessory undergoes stringent tests to ensure that the products remain hassle free for a long time.
612 league is an ‘imagined in India, international in outlook’ brand that stands shoulder-to-shoulder in the retail market and matches global apparel brands in terms of quality and design. The brand has won the prestigious pinnacle award for best kids wear performance at Shoppers Stop for 2 years and best performing kids wear brand at Reliance Trends for 3 years in a row. The brand’s business has consistently grown over 50% p.a. and it is firmly on track to be the top-of-the-mind recall kids wear brand in India. We strive to be Omni-present with a balanced presence across various retail formats like LFS, e-com, MBOs and EBOs. The current EBO presence of over 50 stores is being ramped up to 100 within the next 1-2 years.
Operations Commenced On 2008
Franchise Commenced On 2009
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 200000
Anticipated percentage return on investment 25 %
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 600 - 700 Sq.ft
Detailed operating manuals for franchisees Yes
Franchisee training location gurgaon office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 9 Years
Is the term renewable? Yes
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